How Souvlaki GR's Website Attracted 108,215 Visitors
Souvlaki GR's SEO campaign attracted 108,215 organic website visitors within 7 months.
Results:
The SEO campaign attracted 108,215 organic website visitors within the first 7 months.
Monthly organic website traffic increased by 58%.
Non-branded traffic increased by 1,497%.
"Near Me" searches surged by 1,780%, helping Souvlaki GR dominate local searches.
Additionally, The Falcon assisted in launching the brand's first drive-thru location, implemented billboards, in-store promotional items, overhauled menus, car wraps, and supported the launch of new stores with special marketing events to attract customers from day one.
Souvlaki GR Achieved the following results
Souvlaki GR partnered with The Falcon to overcome significant digital marketing challenges and achieve measurable business growth. Through a strategic SEO campaign, custom website development, and local business optimisation, Souvlaki GR achieved:
108,215 organic website visitors within 7 months
58% increase in monthly organic website traffic
1,497% growth in non-branded organic traffic
1,780% surge in organic "Near Me" searches on Google
The Falcon officially kicked off the SEO campaign in September 2023 after completely overhauling Souvlaki GR's website and SEO strategy
Business Challenge
The Melbourne-based Greek restaurant franchise faced several critical business challenges:
Poor local search visibility preventing customers from finding store locations and operating hours
Intense digital competition from aggregators (DoorDash, Uber Eats)
Technical website issues including security vulnerabilities and performance problems
Inability to efficiently update location-specific menus and promotions
Outdated Google Business information causing customer confusion
Lack of systematic marketing approach for new store openings
Marketing Solutions
The Falcon implemented a comprehensive digital strategy focused on business growth:
Business Website Design & Development
Custom Webflow website engineered for lead generation
Store locator integration with dynamic business information
Location-specific menu management system
Integrated online ordering with pick-up and delivery options
Customer loyalty program implementation
Local Search Engine Optimisation (SEO)
Systematic Google Business Profile optimisation for all locations
Location-specific landing page development (30+ high-converting pages)
Competitor keyword analysis and targeting
Menu item optimisation based on search intent
Mobile-first implementation for on-the-go customers
Marketing Differentiation from Competitors
On-site competitor research to identify market opportunities
Menu highlighting for dietary preferences (Gluten-Free, Vegetarian, Halal)
Fitness-focused menu options targeting health-conscious customers
Clear value proposition against delivery aggregators
Ad Hoc Marketing Deliverables
Additionally, The Falcon supported business expansion through:
Drive-thru location launch marketing
Store opening campaign implementation
In-store promotional materials
Menu redesign and optimisation
Branded vehicle wraps
Grand opening event management
Measurable Results
The SEO campaign delivered quantifiable business outcomes:
108,215 organic website visitors within 7 months
58% increase in monthly organic website traffic
1,497% growth in non-branded traffic acquisition
1,780% improvement in "Near Me" search visibility
Significant growth in direct website orders
The Falcon’s Approach
The Falcon applied a systematic methodology:
Discovery & Analysis: Comprehensive market analysis, competitor review, and business goal alignment
Strategy Development: Custom digital marketing approach tailored to restaurant franchise needs
Technical Implementation: Website development, SEO framework, and tracking integration
Content Deployment: Location-specific landing pages, menu optimisation, and promotional content
Performance Optimisation: Ongoing refinement based on conversion data
Conclusion: The Impact of Souvlaki GR's Marketing Investment
Souvlaki GR's success demonstrates the effectiveness of systematic digital marketing for service businesses. By implementing a strategy focused on customer acquisition rather than vanity metrics, Souvlaki GR overcame digital competition and established consistent customer growth—even in a heavily in-person industry.
The measurable ROI from this campaign has allowed Souvlaki GR with a scalable framework for marketing its products online to drive online and in-store orders. The funds generated from this investment has allowed the franchise to reinvest in new locations and additional marketing campaigns.
Speak with an expert marketing advisor from The Falcon.
You can contact The Falcon with your enquiry and expect a response within 24 hours. For in-depth consultations or complex lead generation setups, book a strategy session to discuss your company's specific needs.
Will this work for your business?
Answer a few questions about your business and see your potential options to get new customers.
